Sweet Frog: A Sweet & Unique Addition To Short Pump

June 25, 2009 - 11:57 am
By Trevor Dickerson 

Sweet Frog recently opened its doors in the Downtown Short Pump shopping center at the corner of Broad & Pouncey Tract. Situated next to Regal Cinemas, Sweet Frog took the place of the former Silver Time Jewelry location. It’s hard to miss with the huge inflatable rainbow and pop music coming from the speakers outside to announce the grand opening.

The first thing you’ll notice upon walking into Sweet Frog is the bright, modern design. The lighting, chairs and tables are all reminiscent of some of the cool stuff you might find at IKEA. The walls are bright green and give the space a light, upbeat feel.

The friendly staff greeted my friends and I and directed us over to a wall filled with self-serve frozen yogurt machines. You simply grab a cup and fill it up with as little or as much frozen yogurt as you’d like. I mixed together the New York cheesecake and strawberry flavors.

After creating your mix, you can add an array of toppings at the extensive topping bar, featuring everything from fresh fruit like watermelon and pineapple chunks to sundae bar standards like sprinkles, chocolate syrup and crumbled candy bar pieces.

After adding your toppings, the cashier will weigh your tasty treat. The current price is 39 cents per ounce, bringing my cup filled with frozen yogurt and several toppings to just under $3.50; very reasonable if you ask me. Staff indicated that the current price is a grand opening promotion and will increase slightly in a few weeks.

Sweet Frog is sure to attract lots of foot traffic from movie-goers who are looking for a quick pick-me-up. The shop complements neighboring “quick eats” like A Slice of Grapevine (pizza restaurant) and Johnny Rockets (hamburger chain) who all seem to appeal to the high school and college crowds, arguably the largest demographic at the Regal theater that anchors the shopping center.

If you’re looking for a refreshingly-unique and locally-owned place to get a quick treat, check out Sweet Frog. The cheery atmosphere will bring you in, but the killer frozen yogurt will bring you back again.

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9 Responses to “Sweet Frog: A Sweet & Unique Addition To Short Pump”

  1. dash-y101 on June 26th, 2009 11:14 am

    Easily the best new store/restaurant in the area. Been 4 times already with plans to return this weekend. Fruit toppings are amazingly fresh and delicious, and the choices or flavor combinations are endless!

  2. nicole on July 3rd, 2009 7:42 pm

    I LOVE SWEET FROG!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    I LOVE SWEET FROG!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    I LOVE SWEET FROG!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    ESPCALLY THE MANGO FLAVOR WITH GUMMY BEARS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  3. Emily on July 5th, 2009 4:33 pm

    This is by far an absolutely great place to get a tasty treat for all ages. Very friendly people that run the place and great atmosphere. I highly suggest visiting Sweet Frog to everyone!

  4. Marsha on July 9th, 2009 11:44 pm

    Visited for the first time this week and we WILL be back. What a great concept. My eight year old loved it and so did her thirty something mama. 90 calories and no fat in half a cup of the yogurt AND it’s GOOD. Several flavors of soft serve yogurt and tons of toppings. The place is so clean, the owner is very friendly and the decor is great. He told me it is not a chain but his own idea. I’d love to see him succeed – check it out!

  5. UnwrittenLife on August 2nd, 2009 10:04 am

    Love this place! My husband & I went for the first time last weekend after a movie. I love that you pay by the weight instead of the number of different toppings. The ingredients are so fresh & the yogurt is very refreshing in this hot summer weather. We went back for our second visit yesterday & will no doubt be back again in the near future.

  6. Emily on August 17th, 2009 11:02 pm

    i love sweet frog!! the coffee with chocolate chips is the best

  7. Dont care if I OD on SWEET FROG!! on August 21st, 2009 1:12 pm

    Im eating Sweet Frog for the first time as I type this….the Very Strawberry topped with real Strawberries, Dark Chocolate drops and whipped cream. Talk about YUMMY!!!!!!!!!!!!!!!
    Its so good I looked it up online and found this story….
    Its worth it.

  8. sam on February 4th, 2010 9:37 am

    I was the first costumer there!!!

  9. chris on February 25th, 2010 9:56 pm

    SWEET FROG'S the BOMBDIGGITY!

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